The Aeropress is the ultimate way-easier-than-it-looks device. Put it in front of any person new to brewing coffee and puzzling looks may ensue.
But that's what makes this brewer so special and so endearing to its hundreds of thousands of loyal followers. It can be as complex or as simple as you want it to be, and chances are you are going to end up with a really great, consistent cup of coffee no matter what you do.
Incredibly easy to clean, extremely durable, literally endless ways to brew, do a full bodied cup, do a thinner mouthfeel, use high pressure, try low pressure, try a long brew time, shorten that brew time up.... phew! The Aeropress has it all. It may be weird to say it, but this coffee brewing device is FUN.
A lot of brewers have come and gone since the Aeropress first entered the specialty coffee scene, and its longevity proves that some things are just about perfect.