Ethiopia Wush Wush
Hibiscus, Chocolate Covered Blueberry, Cherry Pie Filling
WHY WE LOVE IT: A beautiful reminder of the bright, fruit-forward flavors that first made so many of us fall in love with specialty coffee.
Ask most baristas what first got them hooked on black coffee, and there's a good chance they'll mention their first cup of light-roasted Ethiopian coffee. Perhaps it was a Yirgacheffe, a Sidamo, or, if you go far enough back, even a Longberry Harrar.
These coffees are often remembered for their almost overwhelming fruit-forward character, creating lightbulb moments when someone says “blueberry pancakes” and someone else nods in wide-eyed agreement. Experiences like these are almost a rite of passage in specialty coffee circles, introducing people to an entirely new world of flavor and possibility. This Wush Wush from Ethiopia is a celebration of those moments, offering a chance to discover, or rediscover, the flavors that have captivated generations of specialty coffee drinkers.
DISCOVER MORE
This Guji Grade 1 Natural Process Wush Wush coffee was sourced by our friends at Keffa Coffee. The producer, Mesfin Bekele, has put painstaking effort into sourcing and processing this exceptional offering. This natural process coffee underwent an extraordinary 120-hour dry fermentation to accentuate its fruit-forward notes, followed by an 18- to 21-day drying period. The result is a coffee with wine-like aromatics, vibrant fruit acidity, a caramel and cocoa body, and pronounced floral tones.
On our cupping table, we tasted all manner of exciting and surprising flavors, from coconut and pineapple upside-down cake to stout beer, before eventually settling on cherry pie filling, chocolate-covered blueberry, and hibiscus. Scoring an impressive 90 points, this coffee is perfect for the adventurous coffee drinker and serves as a constant reminder that great coffee requires Herculean effort and wholehearted dedication.
WE TASTE
Hibiscus, Milk Chocolate, Blueberry, and Cherry
roast level
Light-medium
fresh roasted
Ships fresh roasted from our St. Louis roastery
CUPS PER BAG SIZE
Freshness Tip: Choose the size that you'll drink within 3 to 4 weeks
12 OUNCE
~18 cups
2 POUND
~48 cups
5 POUND
~121 cups
BREWING OUR SINGLE ORGINS
Our single origin coffees are roasted medium-light for the perfect balance of complexity, acidity, and sweetness. This brew method helps highlight those qualities.
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BREWING TIPS:
- Water Temp: 195 - 205 degrees
- Ratio: 1:16 (20g coffee to 320mL water for a single cup)
- Total brew time: 2:30 -2:45
- Bloom time: 45 seconds
- Grind: Fresh from whole bean, dial in until you reach target brew time & taste
Subscribe to Roaster's Choice
Roaster's Choice customers travel the world of coffee. Receive a new single origin each calendar month.
Our subscriptions are highly customizable, easy to manage, and can be cancelled at any time.
Select "Subscribe & Save" and then choose the frequency that you want to get fresh roasted coffee to your door.
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Swap products, skip orders, or cancel any time, all through conversational text messages (select "Allow me to modify my subscription via Text" at checkout).
Each completed subscription order gives you money back that you can spend on future subscription orders.
- Orders 1-9*: Earn 2% back
- Orders 10+: Earn 4% back
FAQ
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When you place an order from us, our highest priority is sending you the freshest coffee possible. You deserve it, and frankly so do our world class coffee producers and their coffees.
Read our blog on the benefits of fresh roasted coffee to learn more.
- If you order on Monday - Thursday before 3:00pm CST, your order will ship out the next business day.
- If you order on Monday - Thursday after 3:00pm CST, your order will ship out the day following the next business day. (ex: orders placed at 4:00pm CST on a Monday will ship on Wednesday).
- If you order Friday, Saturday, or Sunday, at any time, your order will ship out on Monday, barring holidays.
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We offer three different grind sizes on the vast majority of our coffee offerings: drip, espresso, and French press.
- Use drip grind if you plan on making your coffee using a coffee machine, in a pour over brewer, or if you want to try a newer way to make your trusty French press.
- Use espresso grind if you have an espresso machine at home. This grind will be very fine and will over-extract (in other words, taste bitter and chalky) in other methods.
- Use French press grind if you are making a coffee in the more traditional French Press method, or making cold brew, or do very large batches in a Chemex (greater than 60 grams of coffee).
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Please visit our brewing page here. Coffee brewing is as much an art as it is a science, and it might take a few tries for you to find a sweet-spot that matches your taste preference. We recommend not getting too lost in the "right" way to brew, but instead focus on what you like and try to educate yourself on some best practices. And then just take it from there!
That said, we offer several how-to's for many popular brewers:
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Our blends run from medium-light to dark. You can get a full breakdown of the blends in our Blend Buying Guide.
Core Blends include:
700 is our medium-roast core espresso blend that also tastes great as drip.
Cafe Kaldi has been our house blend since 1994. It contains coffee from Ethiopia that gives it a touch of complexity.
Dancing Goats Blend is a little more developed and gives a bit bolder of a cup.
Highlander Grogg is a fan-favorite flavored coffee.