Travel the world of coffee without leaving your home
NEW SINGLE ORIGIN COFFEE SELECTION EVERY MONTH
Certainty and surprise. Too much of one can be boring, the other nerve-wracking.
The right mixture of these can lead to a very pleasant experience, like being certain that you will have a pleasant surprise. These kinds of things are rare, but that’s the exact mentality we’ve tried to bring into our single origin "Roaster’s Choice" coffee subscription program.
Is it right for you? We’re here to help you decide!
Here, we'll cover:
What is a Roaster’s Choice Subscription?
We put a lot of time and passion into sourcing for our single origin specialty coffee program (single origin is any coffee that solely comes from one farm, cooperative, or producer). Each year, we get thousands of samples from around the world, then get to roasting, cupping, and scoring them as we whittle down the ones that “wow” us and have a great story to match its taste. When sourcing and selecting, we try to design our lineup so there’s a nice balance of origins, tastes, and prices. But, due to coffee harvest schedules and limited availability, the coffees that we offer come and go through the year.
Our Roaster’s Choice subscription is simply a monthly selection of our current single origin lineup.
Our Roaster’s Choice subscription is a monthly selection of our current single origin lineup. Each month, subscribers receive one of the coffees that we think is tasting great and meet a few criteria. So it’s 12 different coffees a year, sent on their schedule.
How is the selection determined?
When we decide what coffee to make Roaster’s Choice for the month, we consider:
- What coffee origins have our subscribers received recently?
- We want subscribers to experience different coffee origins from around the world
- What is freshest?
- We want our subscribers (and all of our customers) to have coffee that is fresh and is tasting its best
- What kind of flavors have our recent coffees had?
- We want subscribers to have a good mix of actual tastes along with origins. For example, Brazilian coffees are generally known for a nice nuttiness, while Ethiopian coffees range from fruity to floral to chocolatey. Getting this back to back provides an excellent change of pace.
The coffee that you receive is a bit of a surprise (this page is kept updated as soon as the coffees switch), but it’s mixed in with the certainty of knowing that your subscription is:
- carefully curated
- a mixture of the best coffees in the world, and
- comes to your door on your schedule without you having to do a thing!
As an added bonus, the Roaster’s Choice program is $20.00 a month for a 12 ounce bag, which is almost always cheaper than the bag that you receive. We also have a 2 pound option, which offers an exceptional value to those that go through coffee a little faster.
Different coffees from around the world
WHAT COFFEES GET SELECTED FOR ROASTER'S CHOICE?
Let’s take a look at the coffees we’ve launched since early 2024 to see how this plays out:
| July 2024 | Ethiopia Naga Singage |
| August 2024 | Kenya Kamwangi |
| September 2024 | El Salvador La Cumbre Natural |
| October 2024 | Ethiopia Nano Genji |
| November 2024 | Mexico Ozolotepec |
| December 2024 | Exclusive: 'Tis the Season Single Origin pack, Ethiopia Ardi and Sumatra Ketiara |
| January 2025 | El Salvador La Esperanza Orange Bourbon |
| February 2025 | Myanmar Kyauk Ku Pyin Natural |
| March 2025 | Rwanda Sholi |
| April 2025 | Kenya Kangocho |
| May 2025 | Sumatra Mutu Batak / Brazil João Hamilton |
| June 2025 | Colombia Imbachi |
| July 2025 | Tanzania Mondul Estate |
Looking at January 2025 through June 2025, we went from a creamy and lightly fruited orange bourbon from El Salvador, then to a rare coffee from Myanmar, then to Africa with two stellar coffees from Rwanda and Kenya, before going back to the Asia-Pacific with a funky-yet-sessionable Sumatran and finishing with two of coffee's biggest producing countries. In this 6 month timeframe, almost every taste in coffee was represented, from deep, dark fruits all the way to bright citrus.
With these changes and switch-ups, subscribers essentially travel the coffee world like no one else.
IS ROASTER'S CHOICE RIGHT FOR YOU?
To recap, Roaster's Choice:
- Changes monthly
- Comes at a discount
- Educates and keeps things fresh
So, the Roaster’s Choice recurring (i.e. pay as you go) subscription can be a perfect way to keep your coffee fresh and your coffee life from going stale. It also makes the perfect gift to the coffee lover in your life! Mixed in with some of the tips and tricks from our previous blog, you can set yourself up with Roaster’s Choice in a variety of ways.
Tip to spice things up: Set a subscription for 700 every 2 weeks, then interchange with Roaster’s Choice. This way, you can have a stellar, consistent blend followed up with an always new single origin (week 1 700, week 3 Roaster's Choice, and so on).
Choosing Roaster’s Choice
Humility is a core value at Kaldi’s Coffee, but we are pretty proud of our Roaster’s Choice program. It's a fantastic representation of the passion and thoughtfulness that we put into our coffee sourcing. Many customers have found that it’s the right fit for them, and we think it has a place in every coffee lover’s life. And when paired with our set-it-and-forget-it subscription model that can be conveniently managed by conversational text messages, tasting the world of coffee is easier than ever.
