Understanding the Effects of the C-Price and Tariffs on Your Cup of Coffee

Roasted coffee sitting in a cooling tray

Raising prices is never something we take lightly. Since our inception, we’ve prided ourselves on offering high quality for great value. The quality comes from our producing partners, roasting staff, and café teams. The value comes from running our business responsibly so we can offer you a fair price.

We’ve held off as long as possible in a volatile landscape, but a price adjustment across our coffee lineup has become necessary, effective September 15th. This ensures we can keep delivering the exceptional quality and value you expect.

We’ve written the following to be transparent and give you deeper insight into what it takes to bring you an outstanding coffee experience every day.

Why Are Coffee Prices Increasing Now?

1. Rising Global Coffee Prices

The Coffee C-Price has stayed at historically high levels and spiked again after a short lull this summer. Climate pressures, tightening supply, and speculative trading have all pushed costs higher. Green coffee now lands at significantly steeper prices than just months ago.

A clear example: our longtime favorite, Guatemala Monja Blanca. Almost every year we buy 250+ bags (each about 150 lbs). From July 2024 to July 2025, its cost rose 84%.

2. Tariffs on Brazilian Coffee

In August 2025, the U.S. imposed a 50% tariff on imports from Brazil. These tariffs disrupted trade flows and sharply increased costs, especially for arabica.

This matters because Brazil produces about 38% of the world’s coffee, more than any other country. When Brazil is hit, the entire market feels it. Like many roasters, Brazilian coffees are usually key to our blends, so this tariff heavily impacts our ability to stay sustainable.

Strengthening Sourcing, Sustaining Quality

We haven’t been idle. While Brazil remains central to our blends, we’ve expanded and deepened Relationship Coffees in other countries, with a focus on both quality and value:

  • Costa Rica La Minita – A new Relationship Coffee providing consistency and traceability.

  • Colombia Monserrate & Nicaragua Gold Mountain – Longstanding partnerships now stronger through collaboration and sustainability.

Our values don’t change with market conditions. We’re dedicated to thoughtfully sourced, carefully roasted coffee at a fair price while supporting the farmers and ecosystems that make it possible. These producers form the foundation of our quality promise, and we work daily to strengthen those relationships.

Stepping Back

When you drink our blends, you enjoy the work of producers in Guatemala, Nicaragua, El Salvador, Costa Rica, Colombia, and more.

But as one country’s prices spike, demand shifts to others, pushing up costs across the board. Diversification helps, but it cannot erase broad market pressure.

Producers thrive on predictability and sustainable relationships. Quality grows from these bonds. That’s why we remain committed to them in any market, because it ensures the long-term health and excellence of our coffee.

Final Thoughts & Thank You

Price increases are never easy. Yet with tariffs, record prices, and global volatility, this step is necessary. To keep exceeding expectations, we must ensure our business stays strong, our team is fairly compensated, and our farmers are supported equitably.

We’re deeply grateful for your understanding and trust. Your cup supports more than your morning—it sustains the bridge between dedicated growers and the coffee you love.